Jahresbericht

(Derzeit nur in englischer Sprache verfügbar)

Annual Report 2021

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860

Spot the Dot is a non-profit organization working with artists, athletes, medical professionals, and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the project is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Projects which have been realized in 2021

As a small NGO we are proud to state that in a challenging year, dealing with covid19, we still managed the following projects and we have seen a big increase in our reach and engagement worldwide. 

Awards

  • In 2021 we have won the Patient Innovation Award for the concept of our “Check a Mole” game. We won 5000 euro, which has been used to produce the actual game.
  • In 2021 we have been nominated for two categories of the Goldenes Skalpell „Best of Pharma Advertising 2021“ Awards with our Faster Than Skincancer campaign. 

Check a Mole/Check Das Mal Game

  • We launched our own browser game in 3 languages, aiming to teach people of all ages the ABCDE method of skin cancer. www.spotthedot.org/game

The Night Belongs to Runners

Love your skin campaign

  • In 2021 we have launched a new campaign “Love your Body, Check your skin. Combining thematics such as body positivity, diversity, and skin cancer, explaining why it is important to talk about body positivity concerning skin cancer.  https://spotthedot.org/en/projects/self-love/
  • A big part of this campaign is built upon a large photoshoot directed by photographer Max Manavi-Huber
  • We asked dermatologists from several countries to write a testimonial about this campaign and we reached out to other skin cancer organizations, asking them to show more diversity in their visuals and talk more about skin cancer among people with darker skin tones. 
  • Press and influencer campaign  https://spotthedot.org/en/press/
  • Mini campaign: Love Your Skin postcards, a collaboration with artist Bernadette Vigl https://spotthedot.org/shop/product/self-love-is-postcard-set/

Spot the Towel campaign

  • Together with the team from Schauthin Hautkrebs (Germany) we have produced a beach towel and launched a matching social media campaign (including professional photo and video shoots) in German and English. The towels have been paid for by Pierre Fabre. https://spotthedot.org/en/projects/spot-the-towel/
  • As part of the campaign we produced 1000 folded leaflets explaining the ABCDE’s of skincancer in English and German, these have been spread among dermatologists and ambassadors worldwide. 

Faster Than Skincancer campaign

Faster Than Skincancer Belgium 2022:

  • The preparation has started for a big collaboration with the Belgian Melanoma Foundation (Melanoompunt be) and the launch of Faster Than Skincancer in Belgium.
  • A skydive event is planned to take place in May 2022 on the Belgian beach
  • Five large Belgian sponsors are on board and we got to design Faster Than Skincancer Parachutes

Other campaigns:

Advocacy

  •  Global Melanoma Patient Advocacy: active member of the workgroup, focussed on aligning global awareness campaigns, including attending six work meetings. https://www.globalmelanoma.org/
  • Global Melanoma Patient Advocacy: Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting (online this year)
  • Marije Kruis has participated in an MSD Belgium panel discussion, talking 

Merchandising & Promotional material 

  • Concept, design, production, and sales of new skin cancer awareness merchandise: Faster Than Skincancer parachute, banners and beach towel https://spotthedot.org/shop/
  • Concept, design, production, and sales of new skin cancer awareness promotional material, e.g. 8 sticker designs, leaflet, folded brochure

Press

  • For each campaign, we’ve reached out to national and international press and wrote press releases in several languages and organized interview partners, e.g. dermatologists, ambassadors and melanoma patients. 
  • Old and new ambassadors have gone the extra mile to help with spreading our message, via social media and press. E.g. World champion snowboarding Benjamin Karl mentioned us in a TV interview, World champion BMX flatland Irina Sadovnik mentioned us in a Lust Aufs Leben interview, and Pro mountain biker Elic White got us featured in Mountainbike Rider magazine and pro BMX rider Barre Neirynck wore his Faster Than Skincancer socks during his BMX flatland performance on National tv (in Belgium and the Netherlands) in the Game of Talents show.
  • Marije Kruis has participated in media interviews with several magazines, blogs and newspapers. 
  • We’ve done several professional photoshoots to create social media and press footage. 
  • Novartis in the UK, NL, and AT sponsored collaborations with press agencies who helped us get media coverage
  • Info packages: Ongoing press and influencer campaign sending information packages and Faster Than Skincancer merchandise to skin cancer activists around the world.
  • Most press clippings are visible via https://spotthedot.org/en/press/
  • Press feature in the national newspaper: Kurier (Austria) 
  • Press feature in the national news outlet: ORF (Austria) 
  • Press feature in the national newspaper: Der Standard (Austria) 
  • Press feature in printed magazine: Maxima (Germany)
  • Press feature in printed magazine: Grazia (Netherlands)
  • Press feature in printed newspaper: Telegraaf (Netherlands)
  • Press feature in printed magazine: Men’s Health Magazine (Netherlands)
  • Press feature in online newspaper magazine: Vrouw/Telegraaf (Netherlands)
  • Press feature in printed magazine: Happinezz (Netherlands)
  • Press feature in printed magazine: SKIN (Netherlands)
  • Press feature in the online magazine: Flair (Netherlands)
  • Press feature in the magazine of the Dutch Triathlon Foundation a.k.a. Transition magazine (Netherlands)
  • Press feature in the newspaper Het Parool (Netherlands)
  • Press feature in the printed magazine: The Klagenfurter (Austria) 
  • Press feature in Radio show+ online blog: NPO Radio 1 – Isabel kreeg op haar 21e huidkanker: ‚Ik ga nooit meer onder de zonnebank’: (The Netherlands)
  • Press feature in the national newspaper Basler Zeitung (Switzerland)
  • Article on The European Federation of Pharmaceutical Industries and Associations (EFPIA) website 
  • Press feature in printed magazine: Melanoomnieuws(Netherlands)
  • Press feature in the magazine: Wienerin (Austria) 
  • Press features in multiple online blogs, such as Les nouveau riches, Kurvenkratzer, Gezondheidsplus.nl, Lijfblad.nl, mednet.nl 
  • Press feature in Lines Magazine (Germany) 
  • Press feature in Mountain Bike Rider magazine (Germany) 

General

  • More than 30.000 unique visitors to our website
  • A 40% growth of social media
  • 365 days of social media updates! 
  • 10 newsletters have been sent to our subscribers 

Funds

In total we sold spot the dot merchandising for the gross amount of 2862,- Euro in our spot the dot shop (www.spotthedot.org/shop). We received donations of 39,100 Euro from Novartis Pharma Gmbh in Austria and the Netherlands to realise the Faster Than Skincancer campaign launch in the Netherlands as well as to cover the costs for press work, webdesign, graphic design, video and photoshoots, production of merchandising, programming, game development, advertising for our awareness efforts. This year we won a Patient Innovation Award, the prize money was 5,000 Euro which was used to cover a part of the development of our Check-A-Mole game.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

———————————————————————————————————————————————————–

Annual Report 2020

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a non-profit organization working with artists, athletes, medical professionals and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Projects which have been realised in 2020

As a small NGO we are proud to state that in a challenging year, dealing with covid19, we have still managed the following projects and we have seen a big increase in our reach and engagement worldwide.

  • Main campaign: In June 2020 we launched a new big skin cancer awareness campaign: Faster Than Skincancer, including a campaign website in six languages, articles, photos, videos, a media campaign, collaboration with over 30 international ambassadors, additional social media channels and daily social media posts. (This campaign is a collaboration with Beton. Studio and cooperation partner Novartis)
  • Re-launch: on December 21 2020 we launched the winter edition of the Faster Than Skincancer campaign, with a renewed website design, new videos, articles, photos, media campaign, social media campaign and a collaboration with new athletes and medical experts.  (with cooperation partner Novartis)
  • More languages: Besides English, German and Dutch, we started to also make content available in an additional 3 languages: Spanish, Italian and French.
  • Mini campaign: NHL Communication students work on Faster Than Skincancer video material during their final university project
  • Mini campaign:Faster Than Skincancer cycling challenge in the Radbonus app
  • Mini campaign: Join Your Dots & Spot the Dot collaboration on virtual reality postcards
  • Mini campaign: DeVal Restaurant X Free Spot the Dot ice cream event
  • Mini campaign: all #MayMelanomaAwarenessMonth give-aways with several brands online
  • Mini campaign: Halloween giveaway Michael Hacker print
  • Global Melanoma Patient Advocacy: active member of the work group, focussed on aligning global awareness campaigns, including 5 work meetings per year.
  • Global Melanoma Patient Advocacy: collaboration on the 2O2O Melanoma Skin Cancer Report Stemming the global epidemic
  • Global Melanoma Patient Advocacy: Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting (online this year)
  • Collaboration: with the Melanoma Revealed project by Novartis. In the month of May and June many dermatology waiting rooms in Austria showed “ Wir schaffen Bewusstsein für Hautkrebs – Spot The Dot in Kooperation mit Novartis” videos.
  • Collaboration on the Adjuvant.at website & brochures
  • Collaboration with Romanian athletes to start a skin cancer awareness campaign there
  • Collaboration with Trikoterie and Singi to reach out to Austrian cyclists
  • Collaboration with Vans Vienna and BMX champion Irina Sadovnik to reach out to skate & bmx kids, incl producing of Faster Than Skincancer videos and photos and presence at skate and bmx events.
  • Collaboration with Pelotan in the UK, to reach out to cyclists in the UK. e.g. article “Guide to sun protection”
  • Collaboration Vision1 Eyewear by launching our own premium goggles, incl joined media cooperation
  • Collaboration with a range of medical professionals on writing informative articles for a young audience, e.g. dermatologist Dr.med.univ. Amanda Zbyszewski “Five misconceptions about skin cancer” and “Your Sun Protection Guide to Winterwonderland” in 3 languages
  • Press feature in the national newspaper: Kurier
  • Press feature in the national newspaper: Der Standard
  • Press feature in printed magazine: Lust Aufs leben
  • Press feature in the printed magazine: The Klagenfurter
  • Press features in multiple online blogs.
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer cycling jersey with Trikoterie, Singi and Beton.Studio
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer cycling socks with Fingerscrossed
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer banner with Vans
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer T-shirts and longsleeves
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer enamel pin
  • Concept, design, production and sales of new skin cancer awareness promotional material, e.g. 6 sticker designs, brochure etc
  • Ongoing press and influencer campaign sending information packages and Faster Than Skincancer merchandise to skin cancer activists around the world
  • Plus ongoing daily Social Media campaigning

Due to covid19 a certain amount of planned events and projects had to be cancelled. In the first months of the year we planned a really exciting art exhibition and festival in the beautiful WUK projektraum in the heart of Vienna. Planning for a cycling awareness event also had to be postponed.

Funds

In total we have received 261,- Euro in donations from Spot the Dot members and other individuals as well as additional product sponsoring from la roche-posay and Vans Vienna. We have sold spot the dot merchandising for the gross amount of 2386,- Euro in our spot the dot shop (gross amount. incl shipping, packaging). We have received a donation of 16,760 Euro from Novartis Pharma S.P.A. to realise the brand new Faster Than Skincancer campaign and cover the costs for webdesign, graphic design, video and photoshoots, production of merchandising etc.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

———————————————————————————————————————————————————–

Annual Report 2019

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a foundation working with artists from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer.

Projects which have been realised in 2019

  • Participation and winning of two ‘Goldene Skalpell’ (Best of Pharma Marketing 2019) Awards!
  • Launch of brand new website, in collaboration with BLAEK design agency
  • New overview of press clippings on our website in 3 languages https://spotthedot.org/en/press
  • Social media campaign with photographer Doris Dotz during May Melanoma Awareness Month
  • Developing 4 new sticker designs with various artists + sending out stickers to advocates all around the world
  • Rebel against skin cancer street: eight international artists painted a street long mural in Vienna at the Schwendergasse
  • Feature of the mural in Vienna Street Art Guide Volume II
  • Giving a social media workshop to Austrian patient organizations (hosted by Novartis Austria)
  • Giving several presentations during a two day visit about the importance of working with small patient organizations and the need of raising skin cancer awareness at Novartis HQ in Basel
  • Interview and feature in Wienerin Magazine
  • Feature of rebel against skincancer mural in this video: https://www.a1now.tv/de-int/playerpage/81161
  • Online collaboration with Spot the Dot & MIGA Swim wear
  • Online collaboration with Beyer & Söhne
  • Placement of Rebel against skin cancer video ads via VICE magazine Austria
  • Social media and blog collaboration with influencers and brands, e.g. Hode&Haft, Montana Cans etc
  • Spot the Dot collaboration with Stichting Melanoom for the No Sun Run in the Netherlands
  • Press and influencer campaign sending information packages and rebel pins to skin cancer activists around the world
  • Collaboration and mutual consultancy with Kurvenkratzer Verein, preparation for a joined project in 2020
  • Press collaboration with Mooci, publishing content about skin cancer awareness
  • Developing “Skin cancer Socks” campaign and merchandise
  • Exhibiting Rebel Against Skin cancer videos + talking in a panel at the Melanoma Revealed: A European Exhibit“ in Barcelona during ESMO 2019
  • Spot the Dot presentation in Bergen, Norway
  • Participating in Global Melanoma Patient Advocacy work group, focussed on aligning global awareness campaigns, including 5 work meetings per year.
  • Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting in Salt Lake City, Utah.
  • Attending and exhibiting Spot the Dot at SKINCANCER 2019: World Congress on Advanced Treatments and Technology in Skin Cancer, Vienna
  • Plus ongoing weekly Social Media campaigning

Funds

In total we have received 950 Euro in donations from Spot the Dot members and other individuals as well as additional product sponsoring for events from Marc Inbane, Beyer & Söhne and Montana Cans. An additional income of 3810 EUR came in out of participation of patient advocacy events and hosting workshops by our founder Marije Kruis in the name of the Verein. We sold € 657,78  EUR via our webshop. 

We are happy to specify any details about our projects, please email us your questions at any time: contact@spotthedot.org

 

———————————————————————————————————————————————————–

Annual Report 2018

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a foundation working with artists from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer.

Projects which have been realised in 2018

  • Partner of Dutch National Skin cancer day
  • Collaboration artist Justin Tsui & Frameworks
  • Group exhibition + party in Vienna
  • Collaboration with Art professor Alberto Santos in Spain
  • Short film production by artist Antonio Semerara
  • Kuwait exhibition + lecture
  • Social media campaign with photographer Tim Cavadini
  • Novartis: Rebel Against Skin cancer video campaign
  • Rebel against skin cancer pin design and production
  • Collaboration with Stichting Melanoom on the Discover Your Spot campaign
  • Social media collaboration with VIU eyewear
  • Social media collaboration with Marc Inbane
  • Press campaign in Austria and Netherlands
  • Department of Dermatology at Medical University Vienna, donation of microscopic images of human skin tumor microrays
  • Sticker production
  • Feature in Street art guide Vienna
  • Feature in /slash film festival guide Vienna

Plus ongoing daily Social Media campaigning

Funds

In total we have received an additional 200 Euro from Spot the Dot members and an additional 600 Euro on donations during events as well as additional product sponsoring for events from Marc Inbane, Montana Cans, Makava, Muti. We have received a donation of 30,000 Euro from Novartis Pharma GmbH to realise the Rebel against Skin cancer video series. www.spottthedot.org/rebel

We are happy to specify any details about our projects, please email us your questions at any time: contact@spotthedot.org