Annual reports

Annual Report 2024 (not final)

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Goldschlagstrasse 82/36 1150 Vienna, Austria (we updated the address as of September 2024) ZVR-Zahl: 1717374860 Spot the Dot is a non-profit organization working with artists, athletes, medical professionals, and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Awards 2024

Winner of a Patient Innovation Award 2024- Issued by Novartis Austria. For the project “Barrierefreie Hautkrebsvorsorge” in the category New Channels and Digital Tools in Patient Communication.

Shortlisted for the VOLUMES Book Award in Zürich Switzerland for the Spotted Realities book

Roles 

Founder: Marije Kruis
Treasurer: Michael Pasterk
Board: Lucia Friedrich, Johannes Riegler
Supporting members: anonymous
Concept, web design and development: BLAEK Design Studio
WordPress maintenance: Digital Workshop

Advisory Board 2024

Dr Göran van Rooijen, dermatologist & Mohs’ surgeon – Netherlands
Dr Amanda Zbyszewski, dermatologist – Austria
Belinda Delys, Communications & Engagement consultant in Healthcare & Wellbeing – Belgium
Clara Borek, Communication expert – Austria
Leonne van de Ven, PR and Communications consultant – owner De Wolven  – Netherlands
Dr. Markus Wiesender, dermatologist – Austria
Mario Roeder, wordpress and webshop expert – Austria
Bernhard Kettner, art director, and studio manager BLK Studio – Austria 

Member of the Global Melanoma Patient Advocacy Coalition

Spot the Dot is an official member of the Global Melanoma Patient Advocacy Coalition and a global workgroup aiming to join forces on raising awareness of melanoma on a global level. https://www.globalmelanoma.org

Member of the Die Allianz

Die Allianz is a collective of patient organizations and advocates focused on oncology. With their extensive expertise and network, they’re dedicated to improving cancer care in Austria by facilitating collaboration and staying abreast of the latest research. www.dieallianz.org

General statistics

  • More than xx visits to our website
  • Game has been played
  • Estimated press reach of xx
  • 365 days of social media updates! 
  • xx newsletters have been sent to our subscribers 

Projects

The biggest focus of this year was on self-publishing our very first book Spotted Realities in English, Polish, German, Dutch and Japanesen with some complimenting large public exhibitions in Warsaw and on Krakow Airport. The other focus was on the launch of V2 of our Check a Mole game, presenting a new look&feel and new features as well as an official launch in Dutch.

  • On April 26 Spot the Dot organized a street art & skin cancer awareness project as part of a larger event by the Spanish Academy of Dermatology & Venereology at Casa de Vacas Cultural Center inside the iconic Retiro Park in Madrid.
  • Writing, concepting, designing and publishing of our very own photography book: Spotted Realities
  • Creating of the book website: www.spotthedot.org/spottedrealities
  • Creation and management of the online shop: www.spotthedot.org/bookshop
  • Public exhibition of photos by Anna Bedynska from our book, in a public park in the open-air Gallery of the Royal Łazienki Museum in Warsaw Poland. The project is organized by Rak n Roll Foundation Poland.
  • Promotion of the Check a Mole game in Canada in collaboration with the Save Your Skin Foundation in Canada. Our Check-A-Mole game is communicated via 40 public sunscreen dispensers across Canada.
  • Promotion of the Check de Vlek game in hospitals all over Belgium with roll-ups in public space
  • Promotion of the Check Das Mal game in Austria in collaboration with MSD at large events and job fairs, e.g. flyers and video screens
  • Official Participation in the World Cancer Day in February
  • Writing new website content in 7 languages
  • Writing and creating 7 newsletters
  • Close press collaboration with PR agency De Wolven in The Netherlands
  • Give-away collaborations with: Nourished, Oy-surf, Cities Reimagined, hafi books, arctic paper
  • Manuel Peric Seek Shade & Destroy skate photoshoot
  • Release of Faster Than Skincancer caps via Willpower Running
  • Marlene Kraushofer photoshoot for Seek Shade and Destroy in Marocco
  • Marlene Kraushofer photoshoot for Faster Than Skincancer caps in Vienna, Austria
  • Spot the Dot Exhibition at Krakow Airport – August/September 2024 (11 photos, 33,000 visitors daily)
  • Spotted Realities book launch in Vienna on October 17 at hafi books
  • Closing event rak n roll in Warsaw on September 30
  • Woodstockenboi festival collaboration, sunscreen give-away to crew and bands
  • We’ve added new languages to our  game as well as our entire Spot the dot website

Merchandising and promotional material 

  • Concept, design, production, new skin cancer awareness merchandising for photoshoots and social media
  • Concept, design, production, of new skin cancer awareness promotional material, e.g. sticker designs, leaflet, rollups etc

Press

Funds (not final)

We received €2000 from Accentro Holding, €1000 from Inspired Comms, €200 from Sundo BV, €500 from Van Rooijen Medical BV, €200 from Raiffeisen Bank, €500 from Dr Marie-Therese Demblin, for sponsoring of our Spotted Realities Book, website, shop and campaign. We received €4500 from MSD Austria for promotion and further development of the German Check Das Mal game. We received €7800 from MSD Belgium for the further development and promotion of the French and Dutch Check Je Vlek game. We received €6724.26 from a Canadian pharma company (we are not allowed to mention the name here, we can verify upon request) for a collaboration in Canada together with the Save Your Skin Foundation. We received €5000 from Novartis Austria for winning the Patient Innovation Award 2024. For the sales of Spotted Realities books we have generated €66.22 + and we have received another €56,39 euro of donations.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

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Annual Report 2023

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a non-profit organization working with artists, athletes, medical professionals, and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the project is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

International focus in 2023
This was a special year in which the founder of Spot the Dot, Marije Kruis took a sabbatical to be able to travel and collaborate internationally on skin cancer awareness campaigns.

Awards 2023

Winner of Best of Pharma Advertising 2023. Issued by Pharma Marketing Club Austria · June 2023. For our Do You campaign in the categories “multi-channel campaign”. Spot the Dot has been nominated for another 2 categories.

Top 5 for Inspire Skin Confidence. International Awards for Social Responsibility in Dermatology for the Check a Mole game. Application in collaboration with dr Göran van Rooijen. 

We have applied for the CCA Award, but have not been shortlisted.

Roles 

Founder: Marije Kruis
Treasurer: Michael Pasterk
Board: Lucia Friedrich, Johannes Riegler
Supporting members: anonymous
Concept, web design and development: BLAEK Design Studio
WordPress maintenance: Digital Workshop

Advisory Board 2023

Dr Göran van Rooijen, dermatologist & Mohs’ surgeon – Netherlands
Dr Amanda Zbyszewski, dermatologist – Austria
Belinda Delys, Communications & Engagement consultant in Healthcare & Wellbeing – Belgium
Clara Borek, Communication expert – Austria
Leonne van de Ven, PR and Communications consultant – owner De Wolven  – Netherlands
Dr. Markus Wiesender, dermatologist – Austria
Mario Roeder, wordpress and webshop expert – Austria
Bernhard Kettner, art director, and studio manager BLK Studio – Austria 

Active member of the Global Melanoma Patient Advocacy Coalition

Spot the Dot is an official member of the Global Melanoma Patient Advocacy Coalition and a global workgroup aiming to join forces on raising awareness of melanoma on a global level.. https://www.globalmelanoma.org

Projects which have been realized in 2023

As a small NGO we are proud to state that with limited resources, we managed the following projects and we have seen a big increase in our reach and engagement worldwide. 

  • We’ve added new languages to our  game as well as our entire Spot the Dot website, most of our website is available now in English, Dutch, German, French, Spanish and Italian www.spotthedot.org
  • Opening of the Love Your Body Exhibition in Madrid, Spain February, 2023, and large local press campaign More info here Including spending one month locally to work close together with the team of the Clinica Dermatologica Internacional.
  • Opening of the Love Your Body Exhibition in Brescia, Italy in June 2023 More info here Including spending one month locally to work close together with the team of the Carolina Zani Melanoma Foundation. 
  • The very first Faster Than Skincancer Beach event, September in Belgium. A collaboration with Melanoompunt. More info here
  • Collaboration with 24 hospitals in Belgium, on social media and with banners inside all hospitals. As part of our game collaboration with MSD Belgium. 
  • Collaboration with Spaarne Gasthuis, hospital in the Netherlands: promotional rollups inside hospital showing the Check a Mole game 
  • One month in Spain to collaborate actively with Fundacion Piel Sana/ Academia Espanol Dermatologia Y venereologia on skin cancer awareness strategies in Spain.
  • Field visit to IVO in Valencia to brainstorm about awareness among young people in Spain
  • Our Draculina awareness short film was featured on the big screen during slash ½ film festival in May 
  • Organization of/attending educational initiatives in Granada at the day of Science together with the Fundacion Piel Sana/ Academia Espanol Dermatologia Y venereologia
  • Preparation of a 2024 skin cancer awareness event in Retiro Park Madrid with Fundacion Piel Sana/ Academia Espanol Dermatologia Y venereologia. This event will take place on April 6. 
  • Launching our own limited edition line of skate decks together with Gentlemen Skateboards in the Netherlands More info here
  • Development and launch of the Hebrew Check a Mole game in collaboration with the Israeli Skin cancer Foundation. www.spotthedot.org/game
  • Development and launch of the Italian Check a Mole game in collaboration with The Carolina Zani Melanoma Foundation www.spotthedot.org/game
  • Development and launch of the Spanish Check a Mole game in collaboration with Cantabria Labs www.spotthedot.org/game
  • Development and launch of the French Check a Mole game in collaboration with MSD Belgium www.spotthedot.org/game
  • Melanoma Awareness Month give-away collaboration with UV-fashions, Michael Hacker, Marc Inbane, and more
  • Creation of skin cancer facts animations with Vavooom Agency
  • Official Participation in the World Cancer Day in February
  • Faster Than Skincancer feature at  Rondom Figee cycling event
  • Spot the Dot survey among Advisory Board members in July to generate feedback on our work. 
  • Black Friday collaboration with Vision 1 eye wear to promote Faster Than Skincancer goggles 
  • Working on the creation of a new print-on-demand shop for Spot the Dot
  • We’ve continued work on promoting the following campaigns:
  • The Night Belongs to Runners https://spotthedot.org/en/projects/summernightrunners
  • Faster than Skincancer www.fasterthanskincancer.org
  • Do You campaign: https://spotthedot.org/en/projects/doyou/

Merchandising and promotional material 

  • Concept, design, production, new skin cancer awareness merchandising for photoshoots and social media
  • Concept, design, production, of new skin cancer awareness promotional material, e.g. 8 sticker designs, leaflet,etc

Press

General statistics

  • More than 122.000 visits to our website
  • Estimated press reach of 4.000.000 – 6.000.000
  • 365 days of social media updates! 
  • 7 newsletters have been sent to our subscribers 

Funds

We received €6000 from MSD Belgium for the localization of the check a mole game into French and development of the local campaign as well as translating our website into French. We received  €6000 from Cantabria Labs for the localization of the check a mole game into Spanish and the local awareness campaign as well as translating parts of our website to Spanish. We received €5.473,47 Euro from the Israeli Skin Cancer Foundation, to realize the localization of the check a mole game into Hebrew and for the development of the  local campaign. We received €540 from MSD Austria to pay for the feature of our Draculina film during the Slash film festival. We received €2000 Euro from Telefonica for the collaboration of raising awareness at an internal event. For the sales of skate decks we have generated  €300 and we have received another €300 euro of donations. 

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org 

 

Annual Report 2022

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a non-profit organization working with artists, athletes, medical professionals, and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the project is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Awards 2022

Winner of a Goldene Skalpell Award: Best of Pharma Advertising 2022 Issued by Pharma Marketing Club Austria For the Faster Than Skincancer campaign video with Alexander Pürzel

Winner of a Patient Innovation Award Issued by Novartis · Jun 2022 For the Don’t Fade Away campaign in the category: New channels and digital tools in patient communication

Winner of a Bronze CCA Venus Award 2022  Issued by Creative Club Austria · May 2022For the ‘Love your body. Check your skin’ campaign
(shortlisted for two awards)

Roles 

Founder: Marije Kruis

Treasurer: Michael Pasterk

Active verein members: Lucia Friedrich, Johannes Riegler

Supporting members: anonymous

Concept, webdesign and development: BLAEK Design Studio

WordPress maintenance: Digital Workshop

Advisory Board

In 2022 we have put together an Advisory Board

Dr Göran van Rooijen, dermatologist & Mohs’ surgeon – Netherlands

Dr Amanda Zbyszewski, dermatologist – Austria

Belinda Delys, Communications & Engagement consultant in Healthcare & Wellbeing – Belgium

Dr. Markus Wiesender, dermatologist – Austria

Mario Roeder, wordpress and webshop expert – Austria

Bernhard Kettner, art director, and studio manager BLK Studio – Austria

Member of the Global Melanoma Patient Advocacy Coalition

Spot the Dot is an official member of the Global Melanoma Patient Advocacy Coalition and a global workgroup aiming to join forces on raising awareness of melanoma on a global level. In 2022 we have attended several online working group sessions as well as an annual 3 day meeting, this year in Edinburgh, Scotland. www.globalmelanoma.org

Projects which have been realized in 2022

As a small NGO we are proud to state that with limited resources, we managed the following projects and we have seen a big increase in our reach and engagement worldwide. 

Don’t Fade Away Campaign

Do You campaign

Spot the Dot animation in Italian

The Night Belongs to Runners

Skateboarders in Spain

  • Artist and streetart researcher from Vigo, Spain put together a creative team for a Faster Than Skincancer photoshoot to help our quest to raise awareness of skin cancer. Photographer & Art Director Soffia Prado made analogue shots of two local skateboarders Reyes and Dani
  • https://spotthedot.org/en/news/faster-than-skincancer-x-skateboarders-in-spain

Check a Mole/Check Das Mal Game

  • We’ve continued the promotion & maintenance of our game. We’re in contact with sponsors and working on localisations of the game in 2023  https://spotthedot.org/game

Faster than Skincancer

  • We continued this campaign on social media and press.
  • New FTS ambassador: Adelin Fizesan https://www.instagram.com/adelinfizesan/ Romania 
  • New round of merchandising for BMX champion Kevin, who participated in the World Championships in 2022
  • Photoshoot with ambassador and ultrarunner Diana Dzaviza

Faster Than Skincancer Belgium 2022

  • The preparation has continued for a big collaboration with the Belgian Melanoma Foundation (Melanoompunt be) and the launch of Faster Than Skincancer in Belgium. The event had to be postponed once more due to technical problems at the sky dive foundation. 
  • A skydive event is planned to take place in August 2023 on the Belgian beach
  • Five large Belgian sponsors are on board and we got to design Faster Than Skincancer Parachutes

Merchandising & Promotional material 

  • Concept, design, production, new skin cancer awareness merchandising for photoshoots and social media
  • Concept, design, production, of new skin cancer awareness promotional material, e.g. 8 sticker designs, leaflet,etc
  • A full “Night Runners” collection with Willpower Running

Other

  • Marije has been speaking at an event by Fundación Ramón Areces in Madrid in September 2022
  • Official Participation in the World Cancer Day in February
  • Social media giveaways with brands: SkinScreener, Tenue de Soleil, UV Play, De Val restaurant, new layer, Coline Amsterdam, L’oreal, Nouw.
  • Vans Vienna collaboration on March 13, 2022 , feature during pumptrack bmx event
  • Collaboration with Spaarne Gasthuis, hospital in the Netherlands: the first hospital providing free sunscreen in the Netherlands 
  • A blog collaboration with Austrian Mountain girls 
  • Sponsoring of a Cycling Event in Haarlem Rondom Figee cycling event on June 26, 2022 
  • Collaboration with Womens Surfing Day May 28, Neusiedl Lake, with Hanna Poschinger
  • Collaboration with the Good Camp in Innsbruck
  • Call with Isabella Tan from Rutgers Robert Wood Johnson Medical School about a future collaboration
  • Collaboration: Ride Tribe Romania event Bucharest, giveaway 8 goggles 

Press

  • Most press clippings are visible via https://spotthedot.org/en/press/
  • For each campaign, we’ve reached out to national and international press and written press releases in several languages, and organized interview partners, e.g. dermatologists, ambassadors, and melanoma patients. 
  • Old and new ambassadors have gone the extra mile to help with spreading our message, via social media and the press. 
  • Marije Kruis has participated in media interviews with several magazines, blogs and newspapers. 
  • We’ve done several professional photoshoots to create social media and press footage. 
  • Press feature in Der Standard, by Mediaplanet Austria: 6 full pages about our game
  • Press feature in Het Parool 
  • Press feature (4 pages) in Like The Wind Magazine issue 33
  • Press feature in Skin magazine in the Netherlands 
  • Press feature in Haarlems Dagblad 
  • Monthly mentioning in Dutch Men’s Health, in the column of Dr. Göran van Rooijen
  • Press feature in Freundin Magazin Germany, Mediaplanet feature about Women with Cancer, June 2022 
  • Press feature in Trailrunning Magazine UK 
  • Press feature in Skipr 
  • Press feature in Spaarne Gasthuis glossy
  • Press feature in Medicalfacts.nl
  • Press feature in Feature in Running&Fitness Magazine, September  in an interview with ambassador Diana Dzaviva 
  • Press feature in Geo Magazine in Switzerland 
  • Press feature in Der Standard December, Austria
  • Press feature in Horizont
  • Press feature in Alimente, Spain

General

  • More than 35.000 unique visitors to our website
  • Estimated press reach of 2.000.000 – 4.000.000
  • A 20% growth in social media
  • 365 days of social media updates! 
  • 10 newsletters have been sent to our subscribers 

Funds

This year we have kept the online shop closed due to a lack of resources. We received sponsorship of 4800 Euro from MSD Austria for the “Do You” campaign to cover parts of the costs of video and photoshoots, web design and graphic design. We received donations of 1300 Euro from the Italian foundation Associazione Contro Melanoma,  to realize the localisation of the Spot the Dot campaign into Italian.  This year we won a Patient Innovation Award (issued by Novartis Pharma GmbH), the prize money was 5000 Euro which was used to cover a part of the development of our Don’t Fade Away calendar tool.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

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Annual Report 2021

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860

Spot the Dot is a non-profit organization working with artists, athletes, medical professionals, and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the project is to encourage people to start a conversation with their loved ones (and their physician) about the importance of the prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Projects which have been realized in 2021

As a small NGO we are proud to state that in a challenging year, dealing with covid19, we still managed the following projects and we have seen a big increase in our reach and engagement worldwide. 

Awards

  • In 2021 we have won the Patient Innovation Award for the concept of our “Check a Mole” game. We won 5000 euro, which has been used to produce the actual game.
  • In 2021 we have been nominated for two categories of the Goldenes Skalpell “Best of Pharma Advertising 2021” Awards with our Faster Than Skincancer campaign. 

Check a Mole/Check Das Mal Game

  • We launched our own browser game in 3 languages, aiming to teach people of all ages the ABCDE method of skin cancer. www.spotthedot.org/game

The Night Belongs to Runners

Love your skin campaign

  • In 2021 we have launched a new campaign “Love your Body, Check your skin. Combining thematics such as body positivity, diversity, and skin cancer, explaining why it is important to talk about body positivity concerning skin cancer.  https://spotthedot.org/en/projects/self-love/
  • A big part of this campaign is built upon a large photoshoot directed by photographer Max Manavi-Huber
  • We asked dermatologists from several countries to write a testimonial about this campaign and we reached out to other skin cancer organizations, asking them to show more diversity in their visuals and talk more about skin cancer among people with darker skin tones. 
  • Press and influencer campaign  https://spotthedot.org/en/press/
  • Mini campaign: Love Your Skin postcards, a collaboration with artist Bernadette Vigl https://spotthedot.org/shop/product/self-love-is-postcard-set/

Spot the Towel campaign

  • Together with the team from Schauthin Hautkrebs (Germany) we have produced a beach towel and launched a matching social media campaign (including professional photo and video shoots) in German and English. The towels have been paid for by Pierre Fabre. https://spotthedot.org/en/projects/spot-the-towel/
  • As part of the campaign we produced 1000 folded leaflets explaining the ABCDE’s of skincancer in English and German, these have been spread among dermatologists and ambassadors worldwide. 

Faster Than Skincancer campaign

Faster Than Skincancer Belgium 2022:

  • The preparation has started for a big collaboration with the Belgian Melanoma Foundation (Melanoompunt be) and the launch of Faster Than Skincancer in Belgium.
  • A skydive event is planned to take place in May 2022 on the Belgian beach
  • Five large Belgian sponsors are on board and we got to design Faster Than Skincancer Parachutes

Other campaigns:

Advocacy

  •  Global Melanoma Patient Advocacy: active member of the workgroup, focussed on aligning global awareness campaigns, including attending six work meetings. https://www.globalmelanoma.org/
  • Global Melanoma Patient Advocacy: Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting (online this year)
  • Marije Kruis has participated in an MSD Belgium panel discussion, talking 

Merchandising & Promotional material 

  • Concept, design, production, and sales of new skin cancer awareness merchandise: Faster Than Skincancer parachute, banners and beach towel https://spotthedot.org/shop/
  • Concept, design, production, and sales of new skin cancer awareness promotional material, e.g. 8 sticker designs, leaflet, folded brochure

Press

  • For each campaign, we’ve reached out to national and international press and wrote press releases in several languages and organized interview partners, e.g. dermatologists, ambassadors and melanoma patients. 
  • Old and new ambassadors have gone the extra mile to help with spreading our message, via social media and press. E.g. World champion snowboarding Benjamin Karl mentioned us in a TV interview, World champion BMX flatland Irina Sadovnik mentioned us in a Lust Aufs Leben interview, and Pro mountain biker Elic White got us featured in Mountainbike Rider magazine and pro BMX rider Barre Neirynck wore his Faster Than Skincancer socks during his BMX flatland performance on National tv (in Belgium and the Netherlands) in the Game of Talents show.
  • Marije Kruis has participated in media interviews with several magazines, blogs and newspapers. 
  • We’ve done several professional photoshoots to create social media and press footage. 
  • Novartis in the UK, NL, and AT sponsored collaborations with press agencies who helped us get media coverage
  • Info packages: Ongoing press and influencer campaign sending information packages and Faster Than Skincancer merchandise to skin cancer activists around the world.
  • Most press clippings are visible via https://spotthedot.org/en/press/
  • Press feature in the national newspaper: Kurier (Austria) 
  • Press feature in the national news outlet: ORF (Austria) 
  • Press feature in the national newspaper: Der Standard (Austria) 
  • Press feature in printed magazine: Maxima (Germany)
  • Press feature in printed magazine: Grazia (Netherlands)
  • Press feature in printed newspaper: Telegraaf (Netherlands)
  • Press feature in printed magazine: Men’s Health Magazine (Netherlands)
  • Press feature in online newspaper magazine: Vrouw/Telegraaf (Netherlands)
  • Press feature in printed magazine: Happinezz (Netherlands)
  • Press feature in printed magazine: SKIN (Netherlands)
  • Press feature in the online magazine: Flair (Netherlands)
  • Press feature in the magazine of the Dutch Triathlon Foundation a.k.a. Transition magazine (Netherlands)
  • Press feature in the newspaper Het Parool (Netherlands)
  • Press feature in the printed magazine: The Klagenfurter (Austria) 
  • Press feature in Radio show+ online blog: NPO Radio 1 – Isabel kreeg op haar 21e huidkanker: ‘Ik ga nooit meer onder de zonnebank’: (The Netherlands)
  • Press feature in the national newspaper Basler Zeitung (Switzerland)
  • Article on The European Federation of Pharmaceutical Industries and Associations (EFPIA) website 
  • Press feature in printed magazine: Melanoomnieuws(Netherlands)
  • Press feature in the magazine: Wienerin (Austria) 
  • Press features in multiple online blogs, such as Les nouveau riches, Kurvenkratzer, Gezondheidsplus.nl, Lijfblad.nl, mednet.nl 
  • Press feature in Lines Magazine (Germany) 
  • Press feature in Mountain Bike Rider magazine (Germany) 

General

  • More than 30.000 unique visitors to our website
  • A 40% growth of social media
  • 365 days of social media updates! 
  • 10 newsletters have been sent to our subscribers 

Funds

In total we sold spot the dot merchandising for the gross amount of 2862,- Euro in our spot the dot shop (www.spotthedot.org/shop). We received donations of 39,100 Euro from Novartis Pharma Gmbh in Austria and the Netherlands to realise the Faster Than Skincancer campaign launch in the Netherlands as well as to cover the costs for press work, webdesign, graphic design, video and photoshoots, production of merchandising, programming, game development, advertising for our awareness efforts. This year we won a Patient Innovation Award, the prize money was 5,000 Euro which was used to cover a part of the development of our Check-A-Mole game.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

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Annual Report 2020

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a non-profit organization working with artists, athletes, medical professionals and skin cancer patients from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer. All projects are managed by founder Marije Kruis.

Projects which have been realised in 2020

As a small NGO we are proud to state that in a challenging year, dealing with covid19, we have still managed the following projects and we have seen a big increase in our reach and engagement worldwide.

  • Main campaign: We launched a new big skin cancer awareness campaign: Faster Than Skincancer, including a campaign website in six languages, articles, photos, videos, a media campaign, collaboration with over 30 international ambassadors, additional social media channels and daily social media posts. (This campaign is a collaboration with Beton. Studio and cooperation partner Novartis)
  • Re-launch: on December 21 2020 we launched the winter edition of the Faster Than Skincancer campaign, with a renewed website design, new videos, articles, photos, media campaign, social media campaign and a collaboration with new athletes and medical experts.  (with cooperation partner Novartis)
  • More languages: Besides English, German and Dutch, we started to also make content available in an additional 3 languages: Spanish, Italian and French.
  • Mini campaign: NHL Communication students work on Faster Than Skincancer video material during their final university project
  • Mini campaign:Faster Than Skincancer cycling challenge in the Radbonus app
  • Mini campaign: Join Your Dots & Spot the Dot collaboration on virtual reality postcards
  • Mini campaign: DeVal Restaurant X Free Spot the Dot ice cream event
  • Mini campaign: all #MayMelanomaAwarenessMonth give-aways with several brands online
  • Mini campaign: Halloween giveaway Michael Hacker print
  • Global Melanoma Patient Advocacy: active member of the work group, focussed on aligning global awareness campaigns, including 5 work meetings per year.
  • Global Melanoma Patient Advocacy: collaboration on the 2O2O Melanoma Skin Cancer Report Stemming the global epidemic
  • Global Melanoma Patient Advocacy: Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting (online this year)
  • Collaboration: with the Melanoma Revealed project by Novartis. In the month of May and June many dermatology waiting rooms in Austria showed “ Wir schaffen Bewusstsein für Hautkrebs – Spot The Dot in Kooperation mit Novartis” videos.
  • Collaboration on the Adjuvant.at website & brochures
  • Collaboration with Romanian athletes to start a skin cancer awareness campaign there
  • Collaboration with Trikoterie and Singi to reach out to Austrian cyclists
  • Collaboration with Vans Vienna and BMX champion Irina Sadovnik to reach out to skate & bmx kids, incl producing of Faster Than Skincancer videos and photos and presence at skate and bmx events.
  • Collaboration with Pelotan in the UK, to reach out to cyclists in the UK. e.g. article “Guide to sun protection”
  • Collaboration Vision1 Eyewear by launching our own premium goggles, incl joined media cooperation
  • Collaboration with a range of medical professionals on writing informative articles for a young audience, e.g. dermatologist Dr.med.univ. Amanda Zbyszewski “Five misconceptions about skin cancer” and “Your Sun Protection Guide to Winterwonderland” in 3 languages
  • Press feature in the national newspaper: Kurier
  • Press feature in the national newspaper: Der Standard
  • Press feature in printed magazine: Lust Aufs leben
  • Press feature in the printed magazine: The Klagenfurter
  • Press features in multiple online blogs.
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer cycling jersey with Trikoterie, Singi and Beton.Studio
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer cycling socks with Fingerscrossed
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer banner with Vans
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer T-shirts and longsleeves
  • Concept, design, production and sales of new skin cancer awareness merchandise: Faster Than Skincancer enamel pin
  • Concept, design, production and sales of new skin cancer awareness promotional material, e.g. 6 sticker designs, brochure etc
  • Ongoing press and influencer campaign sending information packages and Faster Than Skincancer merchandise to skin cancer activists around the world
  • Plus ongoing daily Social Media campaigning

Due to covid19 a certain amount of planned events and projects had to be cancelled. In the first months of the year we planned a really exciting art exhibition and festival in the beautiful WUK projektraum in the heart of Vienna. Planning for a cycling awareness event also had to be postponed.

Funds

In total we have received 261,- Euro in donations from Spot the Dot members and other individuals as well as additional product sponsoring from la roche-posay and Vans Vienna. We have sold spot the dot merchandising for the gross amount of 2386,- Euro in our spot the dot shop (gross amount. incl shipping, packaging). We have received a donation of 16,760 Euro from Novartis Pharma S.P.A. to realise the brand new Faster Than Skincancer campaign and cover the costs for webdesign, graphic design, video and photoshoots, production of merchandising etc.

We are happy to specify any details about our projects and finances, please email us your questions to: contact@spotthedot.org

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Annual Report 2019

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a foundation working with artists from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer.

Projects which have been realised in 2019

  • Participation and winning of two ‘Goldene Skalpell’ (Best of Pharma Marketing 2019) Awards!
  • Launch of brand new website, in collaboration with BLAEK design agency
  • New overview of press clippings on our website in 3 languages https://spotthedot.org/en/press
  • Social media campaign with photographer Doris Dotz during May Melanoma Awareness Month 
  • Developing 4 new sticker designs with various artists + sending out stickers to advocates all around the world
  • Rebel against skin cancer street: eight international artists painted a street long mural in Vienna at the Schwendergasse
  • Feature of the mural in Vienna Street Art Guide Volume II
  • Giving a social media workshop to Austrian patient organizations (hosted by Novartis Austria) 
  • Giving several presentations during a two day visit about the importance of working with small patient organizations and the need of raising skin cancer awareness at Novartis HQ in Basel
  • Interview and feature in Wienerin Magazine
  • Feature of rebel against skincancer mural in this video: https://www.a1now.tv/de-int/playerpage/81161
  • Online collaboration with Spot the Dot & MIGA Swim wear
  • Online collaboration with Beyer & Söhne 
  • Placement of Rebel against skin cancer video ads via VICE magazine Austria
  • Social media and blog collaboration with influencers and brands, e.g. Hode&Haft, Montana Cans etc
  • Spot the Dot collaboration with Stichting Melanoom for the No Sun Run in the Netherlands 
  • Press and influencer campaign sending information packages and rebel pins to skin cancer activists around the world
  • Collaboration and mutual consultancy with Kurvenkratzer Verein, preparation for a joined project in 2020
  • Press collaboration with Mooci, publishing content about skin cancer awareness
  • Developing “Skin cancer Socks” campaign and merchandise
  • Exhibiting Rebel Against Skin cancer videos + talking in a panel at the Melanoma Revealed: A European Exhibit“ in Barcelona during ESMO 2019
  • Spot the Dot presentation in Bergen, Norway
  • Participating in Global Melanoma Patient Advocacy work group, focussed on aligning global awareness campaigns, including 5 work meetings per year. 
  • Representing Spot the Dot during the Global Melanoma Patient Advocacy Meeting in Salt Lake City, Utah. 
  • Attending and exhibiting Spot the Dot at SKINCANCER 2019: World Congress on Advanced Treatments and Technology in Skin Cancer, Vienna
  • Plus ongoing weekly Social Media campaigning

Funds

In total we have received 950,- Euro in donations from Spot the Dot members and other individuals as well as additional product sponsoring for events from Marc Inbane, Beyer & Söhne and Montana Cans. An additional income of 3810,- EUR came in out of participation of patient advocacy events and hosting workshops by our founder Marije Kruis in the name of the Verein. We sold € 657,78  EUR via our webshop. 

We are happy to specify any details about our projects, please email us your questions at any time: contact@spotthedot.org

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Annual Report 2018

Spot the Dot: Verein zur Förderung des Bewusstseins für verschiedene Arten von Hautkrebs Talgasse 4/25 1150 Vienna, Austria ZVR-Zahl: 1717374860
Spot the Dot is a foundation working with artists from around the world to raise awareness of melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and their physician) about the importance of prevention and detection of skin cancer.

Projects which have been realised in 2018

  • Partner of Dutch National Skin cancer day
  • Collaboration artist Justin Tsui & Frameworks
  • Group exhibition + party in Vienna
  • Collaboration with Art professor Alberto Santos in Spain
  • Short film production by artist Antonio Semerara
  • Kuwait exhibition + lecture
  • Social media campaign with photographer Tim Cavadini
  • Novartis: Rebel Against Skin cancer video campaign
  • Rebel against skin cancer pin design and production
  • Collaboration with Stichting Melanoom on the Discover Your Spot campaign
  • Social media collaboration with VIU eyewear
  • Social media collaboration with Marc Inbane
  • Press campaign in Austria and Netherlands
  • Department of Dermatology at Medical University Vienna, donation of microscopic images of human skin tumor microrays
  • Sticker production
  • Feature in Street art guide Vienna
  • Feature in /slash film festival guide Vienna

Plus ongoing daily Social Media campaigning

Funds

In total we have received an additional 200 Euro from Spot the Dot members and an additional 600 Euro on donations during events as well as additional product sponsoring for events from Marc Inbane, Montana Cans, Makava, Muti. We have received a donation of 30,000 Euro from Novartis Pharma GmbH to realise the Rebel against Skin cancer video series. www.spottthedot.org/rebel

We are happy to specify any details about our projects, please email us your questions at any time: contact@spotthedot.org