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PUBLIC AWARENESS AD

This is a public awareness campaign to raise skincancer awareness around the globe. Our picture tells the story of a girl who is in denial of the importance of prevention and detection of skincancer. Each year millions of people globally are diagnosed with skin cancer. That means you should keep a close eye on your own skin. Remember, when prevention of skincancer fails it is still highly treatable if detected early. Make sure you do a regular skin check with a dermatologist or your general practitioner.

SPOT THE DOT & AND_i

The beautiful face masks of designer AND_i inspired the Spot the Dot team to collaborate. You might know his famous eyepatch that Lady Gaga used in her video „Paparazzi“. The jewelry and accessories of AND_i are counted among the must haves of the international fashion scene, stars like Stars wie Milla Jovovich, Kiera Chaplin, Kesha, Kat Graham, Tarkan, Beyonce, Peaches Geldof and Lindsay Lohan are amongst his fans. We are therefor more than honored that AND_i feels passionate about skincancer awareness and was willing to work with Spot the Dot.

THE MAKING OF

Social media + Boomerang campaign

Credits

This is a non-profit campaign made by the efforts of a group of volunteers who all agree on the importance of raising skincancer awareness together. We feel that this makes our campaign even more special and valuable.

Production | Concept | Design Mask: Andreas Eberharter
Mask: AND_i Totem collection and customized for this campaign
Production | Styling | Concept: Nora Rieser
Photography | Concept: Felix Vratny
Photography Assistant: Elena Lanser
Graphic Design | Concept: Michael Pasterk
Model: Tanja / SP-Models
Photo studio: Beton – Gruppe für Gestaltung
Initiative | Concept | International PR: Marije Kruis
Webdesign and web development: BLAEK Design Studio
Video: Felix Egger and Lukas Richter
Music in Video: One Two Three Cheers And A Tiger feat. Lana Sharp – «Sinnerman»