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It all started with bags full of confetti

The Spot the Dot kick-off campaign was done by our friends of BLAEK Design Studio. They created an extensive visual identity that is flexible and clean yet playful in style, including an animated logo, a website and various printed matter. The launch of the project took place in the Loft in Vienna where we showed our first video and invited people to take a #spotthedot photo and post it on social media. There was a lot of confetti involved…

Making of

Spot the Dot launch video

Visuals

Impressions

Testimonial

Travis Pastrana from MTV supports Spot the Dot

Launch party

Thanks to

Concept, Art, Editing by BLAEK Design Studio  
Music by Fabian „galahad“ Zeiner
Styling by: Claudia Fromaschitz / GILBIRD
Photos by: Adrian Bilek
Founder & campaign owner: Marije Kruis
With the help of: Adrian, Alessa, Andi, Christian, Claudia, Daan, Daniel, Diana, Evelien, Manu, Mandi, Miriel, Johannes, Rob, Sabine and Thomas